Social media toolkit

Longstone School

Using social media can help to amplify and raise awareness of your Platinum Jubilee funded project. It can get the attention of interested audiences, such as people in your community, volunteers, and beneficiaries, who may then share the information with their networks to spread the message further about your activities.

Social media can be difficult to navigate as there are lots of channels to use. The most popular platforms include Facebook, Twitter, LinkedIn and Instagram, but you don’t need to feature on all of them to get the message out there about your project. If you are familiar with one or two of these already, try to stick to using them rather than adopting more platforms.

Or you can see if one of your team or one of your volunteers has more experience on social media and ask them to help think about what will work for your project.

Grab peoples' attention

When posting on social media, it’s important to remember that your posts need to stand out in people’s news feeds so it grabs their attention. Here are some helpful tips:

  • Keep posts short and sweet and be clear with what you want to say. This is especially important on Twitter as there is a 280 character limit
  • Use good quality imagery, videos or graphics – evidence shows that video or images will mean more people interact with your posts
  • Don’t be afraid of evoking emotion in your posts – this can help people connect with what you are doing
  • Consider documenting your project on social media with regular posts so people can see the journey of your funding. Frequently posting on social media is also more likely to engage your audience rather than the odd post here and there
  • Let the people you’re working with know your group are on social media and get them to share your posts – this will help to spread the word further
  • Don’t forget to include the hashtags #NationalLottery and #PlatinumJubilee in your posts.

Tag us

Remember to tag us in your social media posts. For example to tag our UK-wide account on Twitter simply type @TNLComFund, and for Instagram type @TNLCommunityFund. That way we have a better chance of seeing your posts and supporting them.

Twitter: (Delete as appropriate) @TNLComFund / @TNLComFundWales / @TNLComFundNI / @TNLComFundScot

Facebook: (Delete as appropriate) @TNLCommunityFund / @TNLCommunityFundWales / @TNLCommunityFundNorthernIreland / @TNLCommunityFundScotland

Instagram: @TNLCommunityFund

LinkedIn: The National Lottery Community Fund

Engage with us

Help us mark Her Majesty The Queen’s birthday on Thursday 21 April by getting involved in our social media activity on the day. This is a great opportunity to highlight Platinum Jubilee funded projects that are bringing communities together during this special year of celebration.

Make sure to check our social media channels, tag us on Facebook and LinkedIn, and engage with our posts to help us shine a light on the wide array of fantastic projects made possible by National Lottery players.

Finding the right words

Need some help finding the right words for your own social media posts?

Here is a tweet in English and a tweet in Welsh, which you can edit, personalise and add photos of your project to if you wish.

For other social media channels, below is some text for inspiration that you can personalise. Just remember to add photos and tag us!

We're delighted to announce our project has received #PlatinumJubilee funding from The National Lottery Community Fund, celebrating 70 years of Her Majesty The Queen's reign.

Thanks to #NationalLottery players for making this possible!

Welsh tweet:

Rydym wrth ein boddau i gyhoeddi bod ein prosiect wedi derbyn cyllid #Jiwbilî Platinwm gan Gronfa Gymunedol y Loteri Genedlaethol, i ddathlu 70 mlynedd o deyrnasiad Ei Mawrhydi Y Frenhines.

Diolch i chwaraewyr y #LoteriGenedlaethol am wneud hyn yn bosibl

Sharing our graphic

If you don’t have any quality photos of your project just yet, you can also download a graphic we have created for you to post on your social media.