How to select the right ITV region or partner for The People’s Projects

How to select the right ITV region or partner for The People’s Projects

If your application to The People’s Projects makes our shortlist, you will work with one of our media partners.

They’ll help promote your project by covering it on TV (or in the newspaper for some Scottish projects). They’ll also encourage local people to take part in the public vote to decide which projects win up to £70,000.

We’re working with UTV in Northern Ireland, and ITV in England, Wales and parts of southern Scotland. We are working with the Sunday Mail in the rest of Scotland.

We need you to tell us which of these partners works in your area.

If your project is in:

England or Wales

  • Select the ITV news region you receive

Northern Ireland

  • Select UTV

Part of Scotland that receives ITV Borders

such as Dumfries and Galloway or Scottish Borders

  • Select either ITV Borders or the Sunday Mail
    • You can choose either
    • They will promote your project, and advertise the public vote - so think about which of these most people in your area can access

Any other part of Scotland

  • Select the Sunday Mail.

Which ITV news region you should choose

Choose the ITV news region that you and the people who will be involved with your project will have the best access to.

If your application is shortlisted, your project will appear on your local ITV news to win the support of your local community. So you want as many local people as possible to see or hear this.

In some locations, the best ITV news region to choose may not be clear. For example, neighbouring areas may get different TV signals. You could ask people involved in your project which ITV regional news they see.

If you’re in England or Wales and are not sure which ITV news region you are in, the following table will give you some guidance.

ITV Region

Approximate areas covered for standard digital TV

ITV Anglia East

Norfolk, Suffolk, northern and eastern Essex, and parts of East Cambridgeshire

ITV Anglia West

Cambridgeshire, most of Northamptonshire, Bedfordshire, northeastern Hertfordshire and northeastern Buckinghamshire

ITV Border

Central and northern Cumbria, Dumfries and Galloway and Scottish Borders

ITV London

Greater London, southern and western Essex, northwestern Kent, Surrey, eastern Berkshire, Southern Buckinghamshire, and most of Hertfordshire

ITV Meridian East

Kent (except northwest) and East Sussex (except Southwest)

ITV Meridian West

Central and southern Hampshire, West Sussex, Isle of Wight, central and eastern Dorset, southeastern Wiltshire and southwestern East Sussex, Oxfordshire, central and northwestern Buckinghamshire, western Berkshire, northern Hampshire, eastern Gloucestershire and southwestern Northamptonshire

ITV Tyne Tees

County Durham, Northumberland, Teeside, Tyne and Wear and northern North Yorkshire

ITV Cymru Wales


ITV West Country East

Bristol, southern Gloucestershire, most of Wiltshire, northern fringes of Dorset and Somerset

ITV West Country West

Devon, Cornwall and western Dorset

ITV Calendar South

East Riding of Yorkshire, most of Lincolnshire, central Nottinghamshire and north-eastern Derbyshire

ITV Calendar North

South Yorkshire, West Yorkshire, central and southern North Yorkshire and northern Nottinghamshire


Northern Ireland

ITV Granada

Cheshire, Greater Manchester, Lancashire, Merseyside, north-western Derbyshire, southern Cumbrian coast, western North Yorkshire and Isle of Man

ITV Central East

Leicestershire, central and southern Derbyshire, southern Nottinghamshire, Rutland and southwestern Lincolnshire 

ITV Central West

Herefordshire, Shropshire, Staffordshire, 
Warwickshire, the West Midlands, Worcestershire and northern Gloucestershire

How to make sure you choose the right ITV news region

You can find out what ITV region you’re in by checking the backdrop behind the presenters on ITV news. It’s on at 6pm every day on the ITV channel. To confirm your region, you can use our picture guide to ITV regional news backdrops.

It is your responsibility to choose the ITV news region for your project. The National Lottery Community Fund and ITV cannot to do this for you.