The projects key aim is to increase the awareness of philanthropic giving within Wales. To do this Community Foundation in Wales (CFIW) will raise £1million of philanthropic donations by March 2016. For each donation secured, BIG will match fund the same amount, up to a maximum value of £1million. The £1million will then be placed in a Trust awarding small grants up to the value of £1000 to community groups over a period of 25 years.