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Ageing Better: Achievements and learning from project delivery to date

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Introduction

This briefing shares early learning from the Ageing Better programme which aimed to reduce loneliness and improve wellbeing for people aged 50 and over. It’s halfway through delivery.

The briefing explains:

  • why and how the programme was set up

  • what it’s trying to achieve

  • early achievements so far

  • lessons from project delivery

It includes specific project examples.

It’s written for:

  • funders

  • practitioners

  • community organisations

  • policymakers working to improve later‑life wellbeing

Findings

The briefing outlines why social isolation is important to tackle. It shows that loneliness affects people in many ways and is often linked to life changes such as:

  • bereavement

  • retirement

  • moving home

  • long‑term health conditions

The Ageing Better programme has engaged over 60,000 older people in activities designed to reduce loneliness and strengthen social connection.

Key lessons from project delivery so far are:

  • co-design services with older people, giving this the time and support it needs

  • use inclusive language as people may not see themselves as ‘old’, ‘isolated’ or ‘lonely’

  • the quality and quantity of relationships matter, but friendships can’t be manufactured

  • adopt inclusive practices that reflect different cultural communities, include older LGBT people, and engaging people – particularly men – through their interests and the places they go

  • build social connections and support through volunteering, social action, and the making of age-friendly communities

Projects report that partnership working shows promise in connecting services and systems, and improving support. Although partnerships need ongoing nurturing.

Other challenges include the time and risks involved in commissioning services, and adopting preventive approaches given the reality of people’s lives. Reaching the most isolated people remains difficult, as does sharing learning about what hasn’t worked for projects.