This portfolio is an initiative that comprises 34 nationwide and local projects and is aimed at improving public understanding of mental health and stamping out discrimination. This will be done via a large scale marketing/advertising campaign to reach 75 per cent of the adult population in England. This will be backed up by activities such as the 'Get Moving!' project, a national campaign to promote mass participation events focusing on mental and physical well-being to build up to the 2012 Olympic Games.